Thursday, July 24, 2014

Buzz, Bite and Bloomberg

Michael Bloomberg may no longer be mayor of New York City but he is still able to make resonating statements regarding national politics and more recently, international issues. 

Earlier this week, Michael Bloomberg flew to Tel Aviv to protest the FAA flight ban to Israel.   He went on to say that “Ben Gurion International Airport is the best protected airport in the world… It was an overreaction for the FAA to halt U.S. flights here – and a mistake they should correct.”  The ban followed the landing of a missile within a mile of the Tel Aviv airport on Tuesday of this week. 

Bloomberg’s legitimacy stems from his own history leading New York City, his successful business career and news network, and involvement in numerous philanthropies.  Frankly, people respect and look up to him.   If Bloomberg is going to neglect the FAA travel ban and fly to Tel Aviv to make a statement, well, people are going to pay attention.

Bloomberg’s decision to act is deeper than simply opposing the FAA travel ban.  He has a close relationship with Israeli leadership and Israel stood by the U.S. following the September 11 attacks which occurred not even two months before he took office.  By extending his support to Israel, he brought attention to their plight and made a statement of solidarity.  In his support of continued flights to Tel Aviv, Bloomberg asserted that Israel had a right to defend itself against Hamas, and that cancelling flights to Israel was in effect handing Hamas a small victory.  This is a strong, politically charged statement for someone whose legacy is predominately based in domestic affairs.


Early Thursday morning the travel ban was lifted.  If the ban had remained in effect in spite of his safe travels, it would have appeared frivolous.  Maybe Bloomberg’s actions and the attention he attracted to the situation (his own “celebrity,” perhaps) had something to do with it, or maybe it didn’t.  But his decision to speak out in support of Israel came at the right time, and put the FAA in a tricky situation regardless.  Similar to our reading on celebrity diplomacy by Andrew Cooper, Bloomberg’s combination of “buzz and bite” offers him the power to persuade other elite decision makers in order to promote a desired end. 

1 comment:

  1. Joy, as a native New Yorker, I enjoyed your blog. Also, I am back in NY visiting my family and just spent a couple of days showing my son around Manhattan to include bike riding in Central Park, a Circle Line cruise past the Statue of Liberty, and visiting the 9/11 Memorial and Museum. I agree that Michael Bloomberg is definitely a public figure who has the moral courage to speak his mind and back it up. As far as visiting Israel, he certainly made the FAA travel ban one of the top media topics. Of course, it could be also construed that Bloomberg is pro-Israel because he is Jewish. I believe that Mayors Giuliani and Bloomberg understood the importance of keeping New York safe and business-firendly. However, I think many New Yorkers eventually tired of their egos.

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